Last updated: May 2026
Always something new at alxamerica.com (hereinafter, the "Website," "we," "us," or the "Operator") is committed to protecting your privacy and safeguarding the confidentiality of information you provide when using the Website. This Privacy Policy (hereinafter, the "Policy") explains how we collect, use, disclose, store, and protect information relating to you when you visit or interact with the Website. We recommend that you read this Policy carefully before using the Website. By accessing or using the Website, you acknowledge and agree to this Policy, including our use of cookies and similar technologies for website functionality, user experience optimization, analytics, affiliate attribution, and marketing purposes.
The Website is an affiliate marketing and editorial review magazine. It does not sell products, does not process or fulfill orders, does not ship goods, and does not handle payment transactions for third-party products or services offered by merchants, marketplaces, or advertisers.
To the extent applicable under United States law, we collect, use, and process personal information based on one or more of the following grounds: your consent (for example, where required for certain cookies or marketing communications); our legitimate business purposes and operational needs (for example, website analytics, fraud prevention, security, affiliate attribution, and improving the Website); the performance of a transaction or requested service initiated by you; and compliance with applicable legal, regulatory, tax, accounting, consumer protection, or law enforcement obligations.
Depending on your state of residence, you may have additional privacy rights under applicable state privacy laws, including, where applicable, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and other similar United States state consumer privacy statutes.
For the avoidance of doubt, the Website is not the merchant of record for third-party products and does not itself process payments for products offered by third-party sellers or marketplaces.
The Website uses cookies, pixels, tags, SDKs, and similar technologies for the following purposes:
Where required by applicable United States law, we will provide notice and any required choice mechanisms regarding cookies and similar tracking technologies. You may also manage certain cookie preferences through your browser settings or applicable consent tools made available on the Website.
Information collected by the Website may come from the following sources:
We use the following categories of third-party service providers, vendors, and platforms, which may collect, receive, store, analyze, or otherwise process information on our behalf or in connection with their own services:
These third parties may act as independent controllers, businesses, service providers, processors, or contractors under applicable law, depending on the context. Their handling of data is governed by their own terms, notices, and privacy policies, which we do not control. We encourage you to review the privacy policies of any third-party service you interact with.
As an affiliate marketing and editorial review website, the Website contains links to third-party merchants, marketplaces, and partner platforms, including AliExpress and Amazon. If you click an affiliate link, the applicable partner or network may place cookies or similar tracking technologies on your device in order to recognize the referral, measure performance, and attribute commissions for qualifying actions or purchases.
Such tracking technologies are generally set and controlled by the applicable third party, not by us. We may receive aggregated, campaign-level, or transaction-status reporting in connection with affiliate activity, but we generally do not receive and do not control your full personal payment information or complete purchase details from those third-party platforms. Any purchase you make after leaving the Website is made directly with the applicable third-party merchant or marketplace, under that third party's own terms, privacy practices, shipping policies, return policies, and customer service procedures. We disclaim, to the maximum extent permitted by applicable law, responsibility and liability for third-party products, services, transactions, fulfillment, payment processing, shipping, warranties, representations, or data practices.
We use the information we collect for the following purposes:
Always something new is an affiliate review and content website. It does not sell products directly, does not process payments, and does not ship products. Any purchase you make through third-party merchant links, including marketplace or retail partners, is completed solely on the applicable third-party website and is subject to that third party’s terms, policies, and practices.
If you subscribe to our newsletter or otherwise opt in to receive marketing communications, we may send you emails regarding new product reviews, promotions, offers, editorial content, and other website updates. You may opt out at any time by clicking the "Unsubscribe" link included in each marketing email or by contacting us at info@aliexpressunitedstates.com.
We will process opt-out requests in accordance with applicable United States law, including the CAN-SPAM Act, where applicable. Even if you opt out of marketing emails, we may still send you non-promotional communications where permitted by law, such as responses to inquiries you initiate or notices relating to website administration.
You can manage your cookie preferences through the following methods:
Please note that disabling strictly necessary cookies may impair certain website functions. Disabling analytics, advertising, or affiliate cookies generally will not prevent you from accessing content, but it may limit functionality, reduce personalization, and prevent attribution of affiliate commissions.
Depending on your state of residence, you may also have the right to limit certain targeted advertising or tracking activities under applicable state privacy laws, including, where applicable, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and other similar United States state privacy laws.
We may use advertising and remarketing services, including Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads, to display advertisements to you on third-party websites, apps, and social media platforms based on your prior visits to our website and your interactions with our content. These services may use cookies, pixels, SDKs, and similar technologies to help deliver more relevant advertising and measure campaign effectiveness.
You can learn more about your choices and opt out of certain personalized advertising through the following tools:
We do not control third-party advertising platforms, and their collection and use of information are governed by their own privacy notices and terms. Your use of third-party platforms and any purchases made through third-party merchants are solely between you and the applicable third party.
The website may include social media buttons, embedded media, widgets, plugins, and sharing tools from third-party platforms such as Facebook, Instagram, TikTok, Pinterest, and YouTube. These features may collect information such as your IP address, browser type, device identifiers, pages visited, and cookie data, and they may set or read cookies and similar tracking technologies on your device.
Your interactions with these third-party features are governed by the privacy policies, terms, and practices of the applicable platform provider, not by Always something new. We are not responsible for the privacy, security, content, availability, or data handling practices of any third-party platform, service, advertiser, affiliate network, or merchant.
We retain different categories of information for different periods, depending on the nature of the information, the purpose for which it was collected, our legitimate business needs, and applicable legal requirements.
We may retain information for longer periods where necessary to comply with applicable law, enforce our agreements, resolve disputes, protect our rights and interests, prevent fraud or misuse, or maintain appropriate business and legal records. We may also aggregate, de-identify, or anonymize information and retain such information to the extent permitted by applicable law.
Because we use service providers and platforms that may operate in multiple countries, including Google, Meta, AliExpress, and Vercel, your information may be transferred to, stored in, and processed in jurisdictions outside your state or country of residence, including the United States. Where required by applicable law, we rely on appropriate safeguards and lawful transfer mechanisms for such transfers.
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information, including:
However, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, we cannot and do not guarantee the absolute security of any information transmitted to or through the website, and you provide information at your own risk.
Subject to applicable United States law, including state privacy laws where applicable, you may have certain rights regarding your personal information, which may include:
These rights are not absolute and may vary depending on your state of residence and applicable law. To exercise any available rights, contact us at privacy@alxamerica.com. We may need to verify your identity before processing your request.
If you reside in a state that provides specific privacy rights, including California and certain other states, you may have additional rights under applicable law, such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and other similar state privacy laws. Depending on your residence, you may also have the right to appeal a denial of your privacy request, as provided by applicable law.
Residents of California may also designate an authorized agent to submit certain requests on their behalf, subject to verification and applicable legal requirements.
The website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 in violation of the Children's Online Privacy Protection Act (COPPA). If you believe that a child has provided personal information through the website, please contact us promptly so that we may take appropriate steps to delete such information.
Our website contains links to third-party websites, including AliExpress, Amazon, and other e-commerce platforms. We are not responsible for the privacy practices, terms, content, products, services, shipping, billing, fulfillment, or security of any third-party website or platform. We strongly encourage you to review the privacy policy and terms of every website you visit.
Always something new is an independent affiliate review and content magazine. It does not sell products, does not process orders, does not accept or process payments, does not ship products, and is not a party to any transaction you may enter into with any third-party merchant, marketplace, or platform.
We may revise this Privacy Policy from time to time in our sole discretion. Any changes will be posted on this page with an updated March 2026 date or equivalent notice. Your continued access to or use of the website after any changes become effective constitutes your acknowledgment of the revised Privacy Policy, to the fullest extent permitted by applicable law.
This Privacy Policy shall be governed by and construed in accordance with the laws applicable in the United States and the State of New York, USA, without regard to conflict of laws principles. To the fullest extent permitted by law, any dispute arising out of or relating to this Privacy Policy or your use of the website shall be brought exclusively in the state or federal courts located in New York, USA, and you consent to the personal jurisdiction and venue of those courts.
For questions regarding this Privacy Policy, your personal information, or any privacy rights request, please contact us:
